KKGM, AM 1630 announces the launch of a new Southern Gospel format to serve the Northern Texas broadcast area with 24 hour inspirational music, personalities and content. KKGM, broadcasting at AM 1630, will offer listeners a format of spiritual classics and blue grass gospel as well as regional collegiate and minor-league sports programming. KKGM is owned and operated by Mortenson Broadcasting Company, headquartered in Lexington, Ky., a leader in gospel and Christian teaching and talk radio properties. “Our message, ‘A place you can go to for hope,’ encapsulates the hope-filled programming planned for the new KKGM,” said Dion Mortenson, KKGM-AM station manager and vice president of Mortenson Broadcasting Company. “We remain dedicated to offering a biblically-based world view though our individual broadcasting formats and taking a stand for family and faith through music and programming selections. The launch of the Southern Gospel format for KKGM is in keeping with our commitment to this mission and this
market.” In addition to the new Southern Gospel line up of programs, KKGM will continue to carry its popular sports programming including Oklahoma Sooner Football and Texas A & M basketball. With a target audience of 35 -70 years of age, the Southern Gospel format of spiritually focused personalities and content has proven successful in other markets for the Mortenson group. KKGM programming includes many popular spiritual icons including Bill Gaither’s Homecoming Radio. Broadcasting at 10,000 watts (daytime), KKGM is positioned to cover the entire Dallas-Ft. Worth marketplace. “Entities targeting this demographic and its valuable purchasing power will be well served with the potential KKGM offers,” said Mortenson. “Although our music and programming is of a religious nature, KKGM planned as a personality station that is a fun listen. We pride ourselves also in being a station the entire family can
enjoy.” KKGM is available via a live stream on KKGMAM.com.
Posted by: Sam Moore
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